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BASF offers Chroma Finish, a low VOC and APEO-free colorant technology

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By: KERRY PIANOFORTE

Editor, Coatings World, Coatings World

The Wall Systems business of BASF Corporation, a manufacturer of exterior insulation and finish systems (EIFS), stucco and air/water-resistive barriers, has introduced a new colorant for projects that require intense colors and high color retention. BASF’s Chroma Finish is a proprietary technology that can be used to produce the strong, intense colors often used by corporations to create brand identity. With Chroma Finish, colors like deep blues and bright reds can now be produced with warrantied fade resistance. Chroma Finish utilizes low volatile organic compound (VOC) and alkylphenol ethoxylates (APEO)-free high performance colorant technology. The 100 percent acrylic chemistry ensures long term film flexibility and crack resistance. Although localized conditions can greatly affect color permanence, BASF Wall Systems offers a six-year warranty against excessive fade.

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